Staying healthy and keeping fit isn't a sprint, it's a marathon and Apple has taken this truth to heart with watchOS 4, starting with new, more frequent motivational notifications, challenges and celebrations.
With watchOS 4 your Apple Watch will more closely monitor your progress towards closing those all-important rings and offer more in-depth and varied insight into how close you are to achieving your next goal or milestone. This also includes timely motivation when you've slowed down or at points when your watch detects that you could squeeze in a few extra steps to reach that next target.
Apple kicked off the watchOS segment of its keynote by introducing us to three new first-party watch faces. The most powerful is unquestionably the new Siri watch face, which places the information you typically turn to your digital assistant for in one place on your wrist.
Next up is the Kaleidoscope watch face, which offers an ever-changing pattern that can colour itself based on the tones found in your iPhone's wallpaper. Lastly, iconic characters from Disney's Toy Story are making their way to your wrist, with Woody, Buzz and Jessie all appearing and animating depending on how you're interacting with your watch.
All of the experience offered up by Apple Music will soon more readily synchronise with your wrist. So, whether you want to store more tunes locally on your watch or simply pick up where you left off from your phone on that killer album or playlist, with watchOS 4 you'll be able to.
As part of Apple's ongoing dominion over the realm of mobile-based contactless payments, the company revealed that Apple Pay functionality was going peer to peer so you can send money to your friends directly using the service